Marketing Management Courses
Core Marketing Strategy Courses
- Principles of Marketing Strategy – foundations of market positioning, segmentation, and targeting
- Strategic Marketing Management – developing and executing marketing strategies aligned with business goals
- Digital Marketing Strategy – online customer engagement, SEO, SEM, and content strategies
- Brand Strategy & Positioning – building strong brand identity and differentiation
- Consumer Behavior & Market Research – understanding customer needs and decision-making
Advanced Marketing Strategy
- Integrated Marketing Communications (IMC) – coordinating advertising, PR, and promotions
- Global Marketing Strategy – adapting strategies to international markets
- Strategic Pricing & Revenue Management – pricing models, value perception, and profit optimization
- Product & Innovation Strategy – launching and managing products effectively
- Marketing Analytics & Data-Driven Strategy – using data to drive strategic decisions
Specialized Marketing Areas
- Content Marketing Strategy – storytelling and content planning
- Social Media Marketing Strategy – leveraging platforms for brand growth
- Customer Experience (CX) Strategy – mapping and optimizing the customer journey
- B2B Marketing Strategy – strategies tailored for business-to-business markets
- Growth Marketing & Performance Strategy – scaling customer acquisition and retention